Value proposition
To offer a practical solution to all those people who prefer the quality and variety of fresh fruit and vegetables from the market but are unable to go there because working hours are often incompatible with market hours. Added to this is the possibility of choosing fruit and vegetable boxes according to the type of use you want to make of them, – do you need vegetables for a side dish? There you have the vegetable box for stir-frying! Want fruit to take to work for a healthy snack? Choose the Fruit cassette for the office! The boxes are designed according to seasonality, quality and origin of the products thanks to the experience of people who have been selling fruit and vegetables for generations! But that’s not all – they are designed to avoid waste and ensure variety, so the quantity contained for each ingredient is in proportion to the number of people who are going to consume it, 1-2 or family! Bye bye beets at lunch, breakfast and dinner to finish the box!
Results
1
city Torino
199
active users
839
delivered boxes
46,34%
returning customers
Why?
Problem / need
Going to the market to buy fresh fruit and vegetables is not always possible – combine working hours with market hours or be reduced to having to buy from the supermarket by falling back on the quality of large retailers. Often, online solutions for receiving fruit and vegetables at home involve subscriptions or ordering boxes containing ingredients that are difficult to use, with little variety and in huge quantities.
How?
Solution
Vegetable Ambulants composes the boxes using the infrastructure present in the area, such as wholesalers and Agro-Food Centres, always guaranteeing the end customer the best quality and reducing warehousing and processing costs.
WHAT?
The product
The service offers the possibility of ordering crates of fruit and vegetables and having them delivered to your home or office at the desired time. All boxes are designed for consumption by 1-2 persons or a family, so you are sure to have fresh, seasonal produce in the right variety at home. In addition, the fruit and vegetables included in the box are always balanced in proportion to ensure the best utilisation.
PER CHI?
Target
Young workers – people living alone, couples or families.
What’s next
The B2C service has been temporarily paused to validate the B2B service. More and more companies want to offer their employees a healthy office break with fresh products. However, it is not always easy to find practical solutions that meet the team’s needs and avoid waste. With Vegetali Ambulanti, your company can sign up to receive the best products available in the city, delivered to the office in a custom-tailored formula for your team.
Updates from the team
Mission control
Episode 1
Episode 2
Episode 3
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